AEON Code of Conduct

About the Establishment of the AEON Code of Conduct

On August 21, 2001, we established the “Corporate Commitment” to guide and direct the future course of the AEON Group. We have changed the corporate group name from “AEON Group” to “AEON,” and each and every member of the AEON family of companies has taken on the challenge of promoting innovation under the guiding principle that “everything we do, we do for our customers.”

The future will bring challenges to AEON’s value proposition. AEON must become a “trusted brand” to distinguish itself from the competition and earn customer loyalty. And to maintain that loyalty, we must work daily to evolve the AEON of the future, a company that constantly focuses on creating new value for customers.

So what is the AEON of the future? For example, if our customers are affected by a law or regulation they feel is unreasonable, we at AEON will strive to make things better for them, making our position clear and staying true to our core values. The center of our philosophy is the concept that “everything we do, we do for our customers.” This is an immutable principle that will never change, even as we ourselves are in constant renewal. Never satisfied with the status quo, always taking another step forward to improve our customers’ lifestyles—this is the AEON tradition. This is the AEON mission. And this is the reason AEON will always be there to serve the needs of future customers.

We have established the “AEON Code of Conduct” as a means to provide more clarity for the AEON of the future. The Code of Conduct helps us interpret AEON’s basic principles to know what actions we need to take for the benefit of our “customers of the era ahead.”

We pledge that beginning today, we will do everything in our power to promote and embody the AEON Code of Conduct. It is our hope that all AEON people will join us in sharing this sense of purpose, developing deep bonds of trust between us all.


Aeon Co., Ltd.

Toshiji Tokiwa

Motoya Okada

Our Commitment

  1. 1. AEON People are always grateful to the many other indivisuals who provide support and help, never forgetting to act with humility.???
  2. 2.?AEON people values the trust of others more than anything else, always acting with intergrity and sincerity in all situations.
  3. 3.AEON people actively seek out ways to exceed customer expectations.
  4. 4.AEON people continually challenge themselves to find new ways to accomplish the AEON ideals.
  5. 5.AEON people support local community growth, acting as good corporate citizens in serving society.

Our Promise to Our Customers

AEON endeavors to provide its customers with assurance and trust in their daily lives, in keeping with the view that "everything we do, we do for our customers."??
Aeon's never-ending mission is to make a positive contribution to customer lifestyles.??????

At AEON, our first priority is to ensure customer safely. Our customers enjoy a level of assurance only AEON can offer.

We always conduct all of our business activities (products, services, hygiene, facilities, information, etc.) with customer safety as the top priority. If there is the smallest doubt regarding customer safety, we will promptly ascertain the nature of the concern and work to resolve the issue.

At AEON, we keep our promises to our customers, always behaving with intergrity.

We take personal responsibility to uphold the promises in our flyers and in advertisements concerning deliveries and repairs with all of our customers. If any incident or business problem should arise, we will disclose faithfully all relevant information and respond if there are further questions.

At AEON, we offer high-quality products and services at reasonable prices.?

We strive to offer high-quality products and services so our customers can enjoy enriched lives. At the same time, we are actively engaged in re-inventing our business practices so we can offer our products and services at even lower prices. At AEON, our goal is to be the retailer that leads the way in offering customers high-quality products at reasonable prices.

At AEON, we wrap our products and services in a warm greeting and a friendly smile.?

In addition to products and services, AEON customers can always look forward to a pleasant greeting and a caring, friendly smile. When we greet customers in our store, in our offices and over the phone, they will know what we mean when we say “AEON friendliness.”

At AEON, the voice of the customer gives management its direction, and we strive to address customer desires in all business practices.

We consider all customer opinions, requests, and complaints to be the starting point for management decisions. We gratefully listen to and acknowledge our customers’ voices as a valuable contribution to our uniqueness, and we work to quickly react to their input.

Its Business Partners and AEON (Its Partners and AEON)

AEON respects innovative business partners who help the company achieve its objective of "Customer Satisfaction". We strive to work as equals with our business partners, dealing fairly and working for our mutual prosperity.???

  • The term "business partner" refers to all of the partners with whom we conduct business, including those who provide retail products, facilities services, and our retail tenants.???

At AEON, we cooperate with our business partner, all of whom are important to us, moving forward together to develop innovative business models that will open the gate to the next era.

We cultivate strong relationships with our partners, together pursuing innovative business practices, better products, better services, and our mutual success.

At AEON, we clearly document agreements with business partners, and strictly follow the letter of such agreements.?

We maintain equality with our business partners, connected through formal agreements. Both parties strictly adhere to all agreed-upon contract provisions.

At AEON, we respect business partners whose top priority is safety and customer peace of mind / assurance.

We and all of our business partners share the common goal of “Customer Satisfaction.” If the smallest doubt exists regarding the safety or trust of a product or service, we work with our business partners to promptly ascertain the nature of the concern and resolve the issue.

At AEON, we requre our business partners to comply with both the letter and spirit of international standards and to practice them?fully.

AEON complies with and respects all generally recognized international standards, including those related to ISO, labor, environmental conservation, and quality management. We also require our business partners to strictly observe these same standards.

At AEON, we do not tolerate the acceptance of gifts, money, or special favors from our business partners.

We select business partners based on their ability to offer better products and services at fair prices.?
Individuals do not accept any gifts, money, or special treatment from a business partner designed to secure our business in any situation. All efforts must go toward benefits to the customers.

Its Shareholders and AEON (Its Partners and AEON)

AEON strives to conduct innovate and sound management practices that result in high returns for its shareholders.??????

At AEON, we maintain close dialogues with our shareholders, so that we can resolve their concerns about managerial issues.

We believe that our shareholders are managerial partners. We respect the resolutions adopted at the annual shareholders’ meeting, as well as each individual shareholder’s opinion, and we incorporate them in our daily management activities in our efforts toward “Customer Satisfaction.”

At AEON, our goal is to achieve sound growth and high shareholder return through innovative business practices focused on the "Customer Satisfaction" philosophy.?

We believe that focusing on “Customer Satisfaction” leads to sound growth, which in turn leads to high returns for our shareholders. “Customer Satisfaction” drives us to find new and innovative ways to serve our customers.

At AEON, we keep fair and accurate accounting records, disclosing management results without false manipulation.?

We retain independent auditors to verify the accuracy of our financial statements and other accounting records. We report the results of our business to our shareholders without false manipulation, maintaining a high standard of corporate transparency.

At AEON, we comply strictly with all rules regulating the buying and selling of marketable securities.?

We maintain a high degree of transparency in all of our securities transactions, taking great care to avoid even the appearance of impropriety.

At AEON, we disclose information promptly and accurately, and respond to events in a forthright manner.

We pledge that if we are ever involved in an accident or unfortunate incident, we will immediately disclose this information to the public, and we will take appropriate action without regard to where the responsibility may lie.

The Local Community and AEON (Its Partners and AEON)

AEON aims to set an examples as a good corporate citizen, working together with the community for its growth and the improvement of quality of life.???

At AEON, we promote management practices that are in step with the local community.

We believe that AEON forms a “partnership” with the local community. We proactively exchange information with local partners about the lifestyles of our customers in the community, reflecting local community values in our business practices.

At AEON, we respond to the needs of the local community, and provide a place where people can come together.?

We conduct business that anticipates the wide variety of our customers’ lifestyle needs, offering high-quality products and services, in convenient and pleasant facilities. At the same time, we provide a place for the local community to gather for educational and information-sharing opportunities.

At AEON, we work in partnership with the local community to promote environmental conservation activities.?

We endeavor to bring about clean streets with lush greenery, and support a recycling society by reusing resources and reducing the amount of garbage we produce to as great an extent as possible. Our objective is to be the leading corporation working beyond local and national borders, showing the world how to preserve our beautiful planet Earth.

At AEON, we actively support volunteer activities together with the citizens of local communities.

We actively support welfare and other volunteer activities, working together with others in the local community who share the AEON philosophy. We believe that both locally and internationally, contact and interaction with others is an important, worthwhile activity.

At AEON, we respect the culture and traditions of local communities, offering support whenever and wherever we can.

We respect the oral traditions and culture handed down over generations in individual local communities. We support local efforts to discover and preserve these valuable cultural links with the past.

You are AEON (Together with AEON People)

To achieve “Customer Satisfaction” we must establish a workplace that fosters close interpersonal relationships and meaningful work. If our people feel unfulfilled, we will not be able to create a business that satisfies AEON customers. Creating a meaningful workplace is the responsibility of each one of us.

AEON people are irreplaceable assets.?

AEON people are the most important assets we have at AEON. The AEON people comprise the factor that creates value for AEON, and when each individual contributes his or her talents, our business prospers and AEON people feel fulfilled. Our creativity and inquisitive spirit are the driving forces behind innovation at AEON.

To accomplish “Customer Satisfaction” we must reflect in our business practices the opinions and ideas of each individual. AEON expects the participation of all AEON people. Because we expect this of you, we provide challenging opportunities for anyone with the will and desire to improve. At the same time, AEON people will be objectively evaluated based on their performance, and compensated fairly.

AEON respects human rights, and will not discriminate against anyone based on nationality, race, gender, age, educational background, religion, sexual orientation, physical handicap, or anything else not related to desire, hard work, and talent. AEON people respect and listen to their co-workers. Our goal is to be recognized as the friendliest, people-oriented company to work for in the world.

We will continue to work together toward a "future of limitless promise."???

You are AEON

Our AEON has been built by AEON people through their tireless and innovative efforts.The future history of AEON will also be written by AEON people. Let us use the “AEON Code of Conduct” to guide our ideas and actions as we all participate in building a new “AEON Culture.”

The AEON Culture is represented by an outlook that is “AEON like.” It is shared by our customers, the community, our business partners, our shareholders, and AEON people. It begins by sincerely and faithfully doing “everything for our customers.” As we hold to this course, we create a culture for AEON. And the trust born of this effort is manifested in the AEON brand (goodwill).

When you deal with our business partners, you demonstrate to them through your sincere attitude and actions the “AEON like” spirit—something that cannot be imitated by other companies. This spirit should guide the attitude you project as you meet with other members of the community.
When you are assisting your customers, and when you spend time with your co-workers,your actions—even those that seem casual and inconspicuous—will accumulate to build the AEON Culture.
You yourself are AEON, and your actions are AEON’s actions.

Advancing together with AEON people. Now begins a new chapter in the history of AEON.